Rapid iteration, thin margins. VYRNA reads ROAS against contribution margin and seasonality — so the verdict protects profit, not just volume. An AI marketing decision system, built for DTC.
The DTC problem
Every dollar of ad spend is a margin decision — and platform metrics don't know your margins.
A 4x ROAS on a product with thin contribution margin can still lose money after COGS, shipping and returns.
Winning creatives decay in weeks. Without a signal tied to margin, you scale yesterday's winner into today's loss.
A lift in November proves nothing. Without seasonal context, every comparison flatters the wrong decision.
What VYRNA does about it
VYRNA computes what each channel earns after COGS, shipping and returns — and tells you which spend protects profit.
Comparisons are read against your seasonal pattern, so a November lift never masquerades as a strategy win.
If margin data isn't connected, VYRNA says the verdict can't be computed honestly — and shows what to connect first.
We're recruiting a first cohort of DTC design partners. Reviewed personally.