VYRNA proposes the verdict. You decide. The strategic clarity of a senior marketing consultant — computed from your platforms, crossed with your business context, every day. Not a dashboard. Not a generator.
VYRNA in action
Structured verdicts, hard pushback, and honest refusals — VYRNA tells you what it can defend, and stops where it can't. Illustrative, anonymized.
VYRNA tells you when your budget is funding the wrong product.
58% of the ad budget is funding the least profitable product.
The top performer receives only 12% of spend.
Reallocate 40 points of Meta budget to the top performer.
VYRNA tells you when a decision can't be trusted yet.
Decision blocked — attribution is incomplete.
Google Ads isn't connected, so cost-per-acquisition can't be computed across paid channels.
Connect Google Ads before splitting budget.
VYRNA tells you when a number can't be computed honestly.
CAC can't be computed with confidence.
Multi-touch attribution isn't wired — last-click would hide assist channels.
Validate multi-touch tracking first.
VYRNA tells you when you're solving the wrong problem.
"Should I tighten my ICP to a narrower segment?"
Your problem isn't acquisition. It's activation.
Lead→demo is healthy at 36%. Demo→purchase is collapsing at 9.3%. Tightening targeting won't fix onboarding friction.
VYRNA tells you when your gut contradicts your revenue.
"Should I reduce pressure on my low-engagement segment?"
No. That segment drives 76% of your email revenue.
It looks weak by open rate, but it earns 5.25€ per email versus 3.12€ for your "high" segment. Open rate isn't your conversion signal.
VYRNA tells you when it lacks the context to be useful.
"Which segment should we prioritize next quarter?"
Not yet — your brandbook is empty.
Without your positioning, ICP, and strategy, any segment I name is a guess dressed as advice. Set up your context first — then I reason from your goals, not generic playbooks.
Real verdict, generated from connected data.
You make the call. VYRNA makes the case — even when the case is "don't."
A team of five or a team of one — either way, one person is accountable for the call, with no analyst to check the math.
You're making marketing calls you were never trained to make — and you can't tell if they're working.
You have the data. What you lack is the time to interrogate it before the next sprint ships.
No team of analysts behind you. You need a second brain that argues back — not another dashboard.
Every dollar of ad spend is a margin decision. You need verdicts that protect profit — not vanity ROAS.
The pain has three faces — independent, and compounding. VYRNA answers all three: one governed decision layer for the whole team, one clear view for the CEO.
Every marketer prompts their own way. The brand voice drifts in real time — invisible until a piece ships that no one recognizes as yours.
Strategy docs, customer data, roadmaps — pasted into public models daily, because no tool does the strategic work properly. Blocking it just hides it.
Between the decision to invest and the team's output sits a black box. Dashboards show metrics, not decisions. The board asks; the deck is edited.
Proactive intelligence
Most AI waits for a prompt. Your dashboard waits to be opened. Your reporting waits for a request. VYRNA watches your data continuously and comes to you — alerts, recommendations, and opportunities you hadn't seen, pushed with notifications. This is the global view, not the chat. Illustrative, anonymized.
Your main acquisition channel contradicts your own customer data.
The channel you're scaling has the weakest retention. Your highest-MRR, lowest-churn customers come from a paid channel you're under-investing in.
Document or revisit the decisionOne segment earns 2.6× the average MRR — and it's underrepresented in acquisition.
It also has the lowest predicted churn of any segment, yet your acquisition targets a lower-value profile.
Reallocate budget toward this segmentPair your best channel with your best persona — a play you haven't run.
Your highest-retention channel and your highest-value persona point to the same move: a founder-led sequence you haven't tested yet.
Create the sequenceAlerts, recommendations, and opportunities — surfaced and pushed to you, with notifications. You don't have to go looking.
Why VYRNA wins
Everyone ships dashboards, metrics, and AI content. VYRNA ships the decision.
VYRNA reads your brandbook, strategy and objectives, and connects your real data — Stripe, GA4, Meta, Google Ads, Shopify and more. Read-only.
Code computes the metrics; VYRNA interprets them against your brand and goals. Numbers are never invented — each traces to a computation.
What's broken, why, what to do, in what order — with a confidence tier. VYRNA proposes. You stay in control.
Free-form strategic reasoning, anchored to your brandbook. Pressure-test a direction, challenge a belief, think out loud.
A traceable verdict on your live data. When a belief contradicts the data, VYRNA tells you — and shows its work.
Multiple stakeholders, messy attribution. VYRNA traces ad spend to sales velocity — not clicks — and tells you which channels actually drove pipeline.
See the SaaS B2B pageRapid iteration, thin margins. VYRNA reads ROAS against contribution margin and seasonality — so the verdict protects profit, not just volume.
See the DTC pageThe unit of value isn't a metric or a paragraph. It's the integrated decision.
We're onboarding a small first cohort of SaaS B2B and DTC teams. Direct access to the founder, your priorities on the roadmap, a brain that learns your business.
Reviewed personally. Your data is never used to train a model.
Join the first cohort of design partners shaping VYRNA.
Reviewed personally