Multiple stakeholders, messy attribution. VYRNA traces ad spend to sales velocity — not clicks — and tells you which channels actually drove pipeline. An AI marketing decision system, built for B2B SaaS.
The SaaS B2B problem
Six-month cycles, five stakeholders per deal, and attribution that stops at the first click.
Last-click gives the credit to the demo form — and hides the channels that created the demand months earlier.
A channel can win on CTR and lose on revenue. Optimizing on click metrics quietly funds the wrong motion.
The person who owns the decision rarely has time to interrogate the data before the next sprint ships.
What VYRNA does about it
VYRNA reads your ad platforms against your revenue data and connects spend to the deals it actually influenced.
When attribution can't support a decision, VYRNA blocks it and tells you what to fix first — instead of guessing.
Anchored to your ICP, your win rates and your positioning — when a belief contradicts the data, VYRNA says so.
We're recruiting a first cohort of SaaS B2B design partners. Reviewed personally.