VYRNA is a proactive AI marketing decision system that continuously watches your data, surfaces decisions before you ask, and challenges your assumptions when the evidence says you're wrong. It proposes the verdict. You decide.
The decision loop
Every answer follows the same three movements — no shortcuts, no guessing.
VYRNA reads your brandbook, your strategy and your objectives, then connects your real data — read-only. It starts every analysis knowing who you are and where you're going, not from a blank prompt.
Code computes every metric first — deterministically. Then VYRNA interprets the numbers against your brand and goals. The calculation and the reasoning are separate steps, on purpose.
What's broken, why, what to do, and in what order — with a confidence tier. If the data can't support a decision, VYRNA blocks it and tells you what to fix first. VYRNA proposes; you stay in control.
Here's what the loop produces:
"Should I reduce pressure on my low-engagement segment?"
The foundation
Most AI tools start from your prompt. VYRNA starts from your business.
who you are
Your positioning, your ICP, your voice, your value proposition. The brandbook is what keeps VYRNA from sounding like the internet — every output is anchored to your identity, not a generic playbook.
where you're going
Your objectives, your budget, your priority channels and segments. Strategy is where you set the destination — Performance reads against it, so VYRNA always judges progress relative to your actual goals.
how you know you're advancing
Your real, connected data — computed, not estimated. Performance is the ground truth: the metrics VYRNA actually calculates from Stripe, GA4, your ad platforms and more, each traced back to a verifiable computation.
Two ways to work
Think out loud, or get a verdict on live data. Same rigor, different surface.
Free-form strategic reasoning, anchored to your brandbook. Pressure-test a direction, challenge a belief — and when your assumptions contradict your data, VYRNA says so. It doesn't just answer. It pushes back.
"Should we move upmarket to enterprise?"
VYRNA reasons from your ICP, your win rates and your positioning — not generic advice.
A traceable verdict computed from your connected data. Every number ties to a calculation. When a belief contradicts the data, VYRNA tells you — and shows its work. When the data isn't enough, it blocks the decision.
"Where should the next $50k of budget go?"
A ranked answer with a confidence tier — or a block, if attribution can't support it.
Your data, connected
VYRNA connects to where your marketing reality actually lives.
Every connection is read-only and authorized through OAuth — VYRNA can read your data, never change it. Each workspace is isolated, and your data is never used to train any model.
The anti-fabrication doctrine
The single rule that makes a verdict defensible: a language model never produces a number.
Every metric is computed by deterministic code. The same inputs always produce the same number.
VYRNA interprets the computed numbers against your brand and goals — it explains, it never invents.
Guardrails verify scope and significance before any claim ships. If the sample is too small or the scope unconfirmed, the comparison is blocked.
Every number traces back to a computation_id — a real, auditable calculation. Zero numbers are generated by the language model. If VYRNA can't compute it honestly, it doesn't show it.
We're recruiting a first cohort of design partners. Every application is reviewed personally.